We’re half-way through our mini-series on how to sell your photos online. In this series, we’re covering:
There are three important things I want to cover here:
- Choosing functionality
- Creating the website
- Getting online
Now, I don’t want to mislead you: I’m not going to tell you how to make a website in one little blog post, but I will give you some ideas about what to think about, what your options are, and where you can find out more. Continue reading “Selling Photos Online Part 3 - Creating your website”
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When designing a website for selling your photos, plenty of photographers start in the wrong place. They start by trying to learn how to ‘create’ a website… yes, it’s important, but as I discussed last time, you need to start by understanding your site’s goals first. Now, wait… there’s one more thing you need to do before you fire up a development tool…
Plan your content
When I talk about content, I’m referring to all the stuff you’ll put on all your web pages:
- information (words)
- images
- portfolio
- functionality
If you’ve ever tried to create a website, you’ll be familiar with this problem: you spend hours working out how to make a web page… and by the time it’s complete, you can’t think of anything to write. Or maybe you can only think of one or two things - not enough for a proper ‘website’. So, let’s take this step by step… Continue reading “Selling photos online Part 2 - Website content”
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Selling photos online might seem like an obvious step for any photographer who is planning to take their business to the web. However, creating a website that showcases your work and makes it easy for customers to purchase prints can be complicated.
This is the first post in a series aimed at helping the photographer who is considering or trying to sell photos online. Over the next five posts, we’ll cover the topics of:
- Planning your site
- Content you should consider
- Choosing and creating your website’s functionality
- Marketing your website
- Using the website to increase business and profits
So, on to planning your website… Before you start trying to work out how to use HTML or any other web development tools, you’ll save yourself some headaches by answering a few key questions. Continue reading “Selling Photos Online Part 1″
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Sometimes life hinges on the most insignificant things. For example, my life could’ve been very different but for one sturdy lunchbox.
When I was 9 years old, I was run over by a bus. While playing around with the other kids at the bus-stop, I slipped and fell under the wheels of the school bus as it arrived.
Lucky for me, I had a chunky Décor lunchbox in my backpack (remember those?). Talk about tough! The lunchbox took the force between me and the bus, and instead of life-threatening internal injuries, I got away with just a broken pelvis. (The lunchbox didn’t make it.)
Like I said, insignificant things can have a big impact. Another apparently insignificant thing in my life was a certain Excel spreadsheet, an ordering sheet for photographs following an event shoot.
OK, I’ll back up a bit…
A few years ago, I was hired as the photographer for a girls’ College Ball. The College was in Brisbane and I live in Sydney, so all my contact with the customers was done remotely. When it came time to get all the girls to order their photos, I sent them an Excel spreadsheet and asked them to enter what they wanted into one sheet and email it back to me. Continue reading “How not to sell photos”
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