Sometimes life hinges on the most insignificant things. For example, my life could’ve been very different but for one sturdy lunchbox.

When I was 9 years old, I was run over by a bus. While playing around with the other kids at the bus-stop, I slipped and fell under the wheels of the school bus as it arrived.

Lucky for me, I had a chunky Décor lunchbox in my backpack (remember those?). Talk about tough! The lunchbox took the force between me and the bus, and instead of life-threatening internal injuries, I got away with just a broken pelvis. (The lunchbox didn’t make it.)

Like I said, insignificant things can have a big impact. Another apparently insignificant thing in my life was a certain Excel spreadsheet, an ordering sheet for photographs following an event shoot.

OK, I’ll back up a bit…

A few years ago, I was hired as the photographer for a girls’ College Ball. The College was in Brisbane and I live in Sydney, so all my contact with the customers was done remotely. When it came time to get all the girls to order their photos, I sent them an Excel spreadsheet and asked them to enter what they wanted into one sheet and email it back to me. Continue reading “How not to sell photos”

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